Detail Experience
Summary
I have been a leader and catalyst for UX design and research for over 10+ years. I am recognized as a key influencer and go-to driver for UX vision, strategy, resource allocation, and process implementation. During this time, I led the execution of several UX projects that received nationwide recognition for their exceptional quality.
Senior Manager, Product Design
VSP - (Eyefinity, VisionWorks, Eyeconic).
Tenure:
06/2021 - Present
My Team:
3 - Principal Product Designers (P5)
1 - Human Factors Engineer (P4)
Accomplishments:
- Created a UX career path to include a level P5 Principal Designer.
- Hired top-notch UX Designers with expertice to do it all.
- Implemented UX maturity plan to provide growth structure.
- Started and matured design system and UX playbook.
- Created and implemented UX vision and strategy.
- Successfuly embedded UX best practices within organization.
- Influenced architects' plan to include decoupling of the UI layer.
- Advocated for standardization of UI framework to Angular.
- Managed execution of 430+ projects since 2021.
For the past three years, I have successfully led and motivated a team of highly skilled UX designers. We collaborated with leadership, engineering, and other departments within the organization to help Eyefinity's products achieve measurable results in 2023. We surpassed our complex platform's UX objectives and goals, including implementing AI and automation technologies. As a result, we were honored to receive the 2023 Readers' Choice Award, conducted by Vision Monday and 20/20 magazine, which helped us maintain our leadership position. We were selected in key user experience categories such as ‘Favorite Practice Management Software' and ‘Favorite Practice Management Software Brand.’ In addition to these accomplishments, I was also able to hire a new team of designers, establish a UX vision, and execute a comprehensive 5-year UX strategy within and across our business ecosystem, which includes Marchon, VSP, VisionWorks, Eyeconic, and Eyefinity, currently serving more than 80M members and generating close to $9.0B in yearly revenue.
UX Consultant
Realtor.com, HealthNet, Centene, Jupyter.org, Vitalink, 4insite.
Tenure:
01/2020 - 07/2021
Team:
PMs, BAs, Designers, Executives
From various Organizations
Accomplishments:
- Realtor.com - Full competitive analysis & heuristic evaluation report.
- HealthNet - Full cognitive walkthrough report & product redesign.
- Jupyter.org - Full heuristic evaluation report & website redesign.
- Vitalink - Product & business rebranding.
- 4insight - Product analysis & UX research.
I helped various organizations implement UX strategies, hire UX talent, execute heuristic evaluations of products and services, create journey maps, discover product gaps, and recognize new opportunities for product improvement and business growth. My level of expertise enabled me to align processes with organizations’ goals, coach leadership, and offer valuable insights for UX strategy maturation and product improvement.
Product UX Leader
Panduit - (SynapSense).
Tenure:
06/2012 - 06/2019
Distributed Team:
3 - UI developers
1 - Mobile developer
Accomplishments:
- Uncovered untapped business opportunities for new products.
- Secured funding for new product initiative.
- Created the first UX career path for the Organization.
- Implemented a UX maturity plan to provide a growth structure.
- Created and implemented a 5-year UX vision and strategy.
- Successfully embedded UX best practices within the Organization.
- Managed the execution of all UX initiatives for web and mobile.
- Provided direction and support to software engineering.
I led a UX design team, established and implemented a 5-year UX strategy, oversaw day-to-day UX work, and ensured timely delivery of design assets for a cloud-based next-generation platform responsible for generating 12M+ in annual revenue. I collaborated with leadership, the product team, software, and hardware engineering, and coached the organization on UX best practices within SDLCs processes.
Senior UX Design Manager
Solera - (Identifix, SRS, MPI).
Tenure:
05/2008 - 05/2012
Distributed Team:
3 - UX Designers
2 - 3D Designers
2 - UI Developer
1 - Mobile Developer
Accomplishments:
- Formed UX and design department.
- Hired and onboarded UX/UI talent.
- Created UX career path for the Organization.
- Created and implemented a 3-year UX vision and strategy.
- Successfully embedded UX best practices within the Organization.
- Managed the execution of all UX initiatives for web and mobile.
- Provided UX direction for 15 products distributed within 9 PMs.
Created Solera’s first-ever UX division. Educated Product, engineering, and leadership on customer-centric design and UX best practices. Hired and managed UX/UI team. Delivered assets for the multi-segment platform, serving 500K+ users and generating $60M+ yearly revenue.
Director of Marketing Communications
IdeaSphere Inc - (Twinlabs, Fuel, Metabolife, Dr. Weil, Alvita Teas, Cole Water.).
Tenure:
04/2007 - 04/2008
Team:
2 - Graphic Designers
2 - Writers
1 - Tradeshow Manager
1 - Web Developement Agency
Multiple vendors
Accomplishments:
Managed full advertising and branding campaigns for:
- Fuel, Metabolife, Cole Water, Alvita, Dr. Weil, and A2 milk.
- Responsible to execute the rebranding of 1500 SKUs.
- Creation of 4 e-commerce websites optimized for organic search.
- Planned and executed direct marketing and reseller programs.
Published articles and ad campaigns in major publications:
- Psychology Today, Men's Health, Yoga, Muscle and Body, etc.
Managed relationship with partner ecosystem:
- Rite Aid, Target, Wal-Mart, Walgreens, CVSs, and others.
I managed creative and copy for marketing and communication campaigns. I oversaw the launch of four new e-commerce websites, optimized for organic search, which drove new business into the sales pipeline within 4 months. I collected and prioritized feature requests, planned and executed marketing programs with distributors such as Rite Aid, Target, Wal-Mart, Walgreens, CVS, and managed a $1.5M budget.
Director of Marketing & Technology
Designed Nutritional Products Inc. - (Vitalink, Synax NA).
Tenure:
02/2001 - 03/2007
Team:
Member of Executive team
Managed vendors' relations
Accomplishments:
Wrote and implemented five (5) year marketing plan, including:
- web strategies, trade-shows, advertising, PR campaigns, and more.
- Managed design and implementation of 5 e-commerce websites.
- Hired to help reverse a negative turn in market share.
- Responsible for 100% increase in customer base within 2 years.
- Owned talent hiring and vendor relations.
Published articles and ad campaigns in major publications:
- Nutrition Executive, Nutritional Outlook, Vitamin Retailer.
- Nutaceuticals World, Nutritinal Retailer, Supplyside East and West.
I reported directly to the President & CEO and managed all marketing, advertising, e-commerce, and web activities. I also conducted research protocols for focus groups and clinical trials and managed relationships with vendors and distribution channels, such as pharmacies and direct-to-consumer outlets. Additionally, I was responsible for increasing company and product awareness, opening channels of education, and providing opportunities for the executive team to present nationally and internationally at industry events and tradeshows.